Walking Just Got an Upgrade
Japanese walking saw a staggering 2986% surge in interest according to PureGym annual fitness report.
What Is Japanese Walking?
It involves a specific arm-swinging technique that engages more muscles and burns more calories than regular walking.
Why It Is So Popular
No gym needed no equipment required. It turns a simple daily walk into a full-body low-impact workout.
Pilates Still Dominates
Pilates was the most-booked workout globally for the third year running with a 66% increase since 2024.
Run Clubs Are Booming Too
Connection-driven community wellness is replacing alcohol-centered socializing. Run clubs are at an all-time high.
The Longevity Shift
60% of Americans now cite longevity and healthy aging as their top fitness motivator. It is no longer about aesthetics.

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